Apple has just added a new feature to the iTunes market, known as “Complete My Album.” The aim of this new feature is to allow users up to 6 months to purchase the remaining album tracks from individual songs they’ve downloaded at a discounted rate.

The concept behind this new feature isn’t terrible; from time to time, I’ve been known to download a song I’ve enjoyed, and later investigated the rest of the album. However, as many of you have experienced and know, many times that one great song is..well..the only great song on the album.

That’s the whole great thing about iTunes in the first place, right? Sure, it would be nice to have a CD with lyrical and artwork inserts, but when you only like a few songs, why waste the extra money for the mediocre tracks?

That makes Apple’s move to allow users to purchase whole albums at a discounted rate curious; is there really that much of a demand from an army of iTunes users who can’t stand to go without the whole album?

Perhaps Apple isn’t the one behind it; sure, its their software, but perhaps they’re feeling the heat from the production studios to sell more of those mediocre songs the studios invest so much in.

Even you aren’t that familiar with the music industry, you still might not be surprised to learn that most studios produce a few “hits,” and then create filler to complete an album. That’s why most popular artists only have a couple popular songs per CD (Note, when I say popular I mean highly marketed mainstream artists).

That is why iTunes is so great. Get those few songs that are really great, and skip the fluff. I can safely say I won’t be completing too many albums online any time soon; however, options are always nice. Good lookin’ out, Apple.