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iTunes releases 256 kbps-quality EMI tunes DRM-free for $1.30
Posted on April 2nd, 2007 by Triston McIntyre

iTunes releases 256 kbps-quality EMI tunes DRM-free for $1.30The murmers were right on the money regarding the purpose of today’s early press release. Steve Jobs made the announcement official today that EMI would be releasing its DRM-free music, at the higher bit rate of 256 kbps, for all of 30 cents more than the DRM-equipped music.

Why leave both options available? Steve aptly pointed out that many people are quite satisfied using iTunes and an iPod to play all of their downloaded content, and might not necessarily feel like spending that extra 30 cents to play their tunes in some other player. Well put, Steve.

In regards to the Beatles, Steve said he hoped that the Beatles would be joining iTunes very soon, but didn’t sound particularly assertive that such an agreement was near fruition.

So, in brief, EMI Records’ music will be available on iTunes for either the standard price of 99 cents, or at the higher rate of $1.30, but DRM-free, and at a higher quality of 256 kbps. Also, Steve, Apple, and EMI all feel like this was the first step towards a completely DRM-free iTunes in the near future.

We certainly hope such is the case, and applaud Apple’s effort to actively combat DRM, as opposed to just hoping and dreaming. That’s the go-get’em attitude we’ve come to know and love from Apple.

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  • ID10981918 Posted in Apple, iPod

    Trackback: http://apple.blorge.com/2007/04/02/itunes-releases-256-kbps-quality-emi-tunes-drm-free-for-130/trackback/
    5 Comments to 'iTunes releases 256 kbps-quality EMI tunes DRM-free for $1.30'
    1. Jonathan Schlaffer:

      Are they charging more for the convenience of non-DRM or the fact that it is a higher quality? Or a combo of both? Or just because they feel like it and can do so?

    2. Tedious:

      Jonathan: The answer to all your questions is: That’s what the negotiations were about.

      Price. Bitrate. Upgrade path for existing customers.

      Nothing is done “because they feel like it”. Every detail is a battle won.

    3. Triston McIntyre:

      tedious is right. It’s an option, but it’s not replacing the existing pricing. If you want better quality and no DRM, you pay 30 cents more. Otherwise you get the same thing. Essentially the better quality is an attempt to validate the new price the record label is charging to sell the music free of drm.

    4. Sam DeRenzis:

      There’s no point to increase the bitrates, or offer DRM-Free music. The logical thing to do would be continue selling music using iTunes but license out their protection to other companies, thus everyone wins.

    5. Robert wrote related post:

      Robert wrote related post…

      Silk posts and stories…

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